2D&3D displays

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Hyundai IT boasts a wide range of commercial display solutions for digital signage, including a variety of specialised indoor solutions as well as innovative outdoor displays with sizes up to 70”, using optical bonding-based anti-reflective security glass.

The Korean manufacturer’s outdoor displays are equipped with an intelligent cooling and heating system, so they can efficiently adapt to extremes of hot and cold weather conditions. In outdoor displays the tempered glass consists of two glasses which are bonded for improved vandalism resistance.

Between panel and tempered glass there is an air gap for air looping to prevent standstill of the air and resulting black screens. The tempered glass protects the device against any vandalism, while also filtering UV radiation so that reflections on the screen are reduced to a minimum whilst ensuring clear brightness for optimal visibility. As these displays use backlight LEDs, a luminance of over 2500 cd/m² is possible. Stand-alone outdoor displays are currently available in 20”, 46” and 70” , 52” and 57” versions should be on the market in the second half of this year.

For installations in environments with bright ambient light conditions (like bright sunlight), Hyundai IT offers special displays which use optical bonding to make them more sunlight resistant. Glare and reflection on the screens are reduced to a minimum, while brightness is increased. Another coating is then placed on the screens to protect them against UV radiation. A digital signage screen placed behind a shop window (so that it is seen from the outside) is a typical application field for this solution, available in sizes ranging from 40” to 57” diagonal.
Being equipped with commercial grade out-of-home media panels, the indoor digital signage displays are ready for 24/7 operations. The panels provide a superior luminance of up to 700 cd/m² and a high dynamic contrast which ensures bright, sharp pictures, even in the brightest-lit of environments.

The panel is protected by a solid metal frame housing, which comes with a particularly narrow bezel. This makes the displays suitable for multi-display video walls. They can be easily installed in this setting without any additional equipment, because of the integrated video wall function.

The smart automatic heat control and cooling system, combined with a wide horizontal and vertical viewing angle of 178° make it possible to use the display in both landscape and portrait format. For single unit installations, some models are provided with a built-in PC or a multi-media player, to enable the installation to be made without any additional AV equipment. These screens are available in sizes ranging from 32” to 70”.

The high-contrast displays can also be equipped with infrared-based touch screen functionality and a tempered security glass which protects the screen against vandalism.

Providing ample space in the cabinet and coping with a variety of video connectors, Hyundai IT’s indoor stand-alone displays can be equipped with a PC or any other AV player.

In combination with digital signage software, and with the opportunity of updating the contents via LAN, WLAN or 3G, the solutions provide an easy and cost effective way to deliver content to the target audience. The integrated out-of-home media panel which operates in the portrait format is protected by tempered glass as standard.

Hyundai Wide View Displays are characterised by a peculiar aspect ratio, where the height is less than half of its width. This brings the advantage that the displays will fit where displays of a regular height cannot be installed, for example the space between a door and a ceiling, or installations in metros and trams.

In addition to all of these 2D digital signage displays, Hyundai’s stereoscopic 3D displays can produce impressive content with three-dimensional effect. 3D models created with CAD software and polarised 3D glasses mean content can be displayed more plastically and thus create a presentation which is closer to reality than a 2D version. Besides professional applications, the 3D displays are also suitable for multimedia operation such as 3D games, movies or pictures.

The viewer watches the 3D content through a polarised display by using polarised 3D glasses. A stereoscopic image presents the left and right eyes of the viewer with different perspective viewpoints, just as the viewer sees the real world. From these two slightly different views, the eye-brain synthesises an image of the world with stereoscopic depth.

Hyundai IT delivered the first 3D LCD TV in Japan, where the world’s first 3D broadcasting channel was also launched in 2007. Futuresource Consulting has tagged 3D as a major development for 2009, as they see Hollywood’s ultimate goal as bringing 3D into people’s homes to maximise this revenue stream. They also recognise that 3D has good potential in digital signage applications, and for outdoor advertising.