ISE Unveils DiSCO

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Reflecting the growing diversity of digital-signage deployment across Europe and beyond, Integrated Systems Events will unveil DiSCO – the Digital Signage Conference on the eve of the ISE 2011 tradeshow in Amsterdam.
 
The Digital Signage Conference will differ from previous ISE conference programmes by offering two parallel presentation tracks.
 
The Business and Strategy Track will feature presentations on diverse topics. This track is aimed at C-level industry professionals and thought leaders from the whole digital signage value chain.
 
The Case Study Track is focused on delivering real-world examples of how digital signage can be successfully implemented in a variety of applications, from transport and hospitality to corporate environments. This track is aimed at AV systems integrators looking to expand their offering to include digital signage, and will be followed by a guided tour of signage products at the show.
 
Mike Blackman, Managing Director, Integrated Systems Events: “While the Business & Strategy Track  f DiSCO – the Digital Signage Conference will continue to have a strong DOOH advertising component, we anticipate that the Case Study Track will open up  many people’s eyes to just how many different uses digital signage can now be put to, and in how many different places.”
 
Florian Rotberg, Managing Director, Invidis Consulting: “The past 12 months have witnessed substantial growth for both digital advertising and the wider digital signage market. With DiSCO – the Digital Signage Conference, we will be putting this growth into context with the help of network operators, creative agencies, content creators and business analysts.”