Interactive Parisian Nightclub

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32” screens integrated into table tops incorporate SMS messaging.
 
A major champagne company commissioned a French digital agency, L’île des Médias, to design six video tables, adapted to fit into the nightclub environment at the VIP Room Theatre. They wanted to reinforce the champagne’s exclusive image by showing advertising clips, video from its elite nightclub events and presentations of its VIP suites in Cannes, St Tropez and Paris. To add a further personal touch, the client wanted to show welcome messages alongside the main video zone.
 
The installation features coffee tables with 32-inch screens set horizontally into the table top. Video clips and playlists are updated remotely over the Internet and users can send messages in real time to each table using standard SMS text messaging.
 
The resulting implementation of the six table displays consists of a dual zone display, in which video takes up most of the table area, whilst text content is displayed above it. This zones display was achieved with the help of BrightSign Network Manager’s presentation wizard, which allows users to customise their display into zones; and create and run a separate playlist for each zone. In this case a video and image looping playlist was created for one zone and an RSS ticker feed provides the text playlist content for the other zone.
Each of the six interactive video tables is managed remotely via an Internet connection to update content. Video content is updated around once a month over the Internet and delivered in high-definition 1080i format. Text messages are delivered to the table screens via an Internet gateway and displayed in an RSS feed zone defined by the BrightSigns configuration. BrightSign Network Manager simplifies the task of automated updates and Lîle des Médias created a special application to make the SMS text messages display on the BrightSign units.
 
L’île des Médias selected BrightSign because it provided an all-in-one solution that met all requirements, while bringing simplicity to what could have been a complex implementation. BrightSigns advanced video decoding engines and scaling hardware provided the superior 1080i HD video quality required and, since BrightSign supports industry standard video and image formats, Lîle des Médias was able to use its existing, proven, content development practices to create the MPEG-2 and JPEG images on display.
 
Furthermore, the compact size of BrightSign and the fact that it can operate in demanding environments allowed them to install the units directly within the tables without concerns such as ventilation or temperature. BrightSigns solid state design provides the necessary flexibility for complex installation and is significantly more straightforward than fitting players in a controlled back room and running cable throughout the venue.
 
The concept is to be expanded to provide more and more table top video screens with SMS interactivity. As well as table-to-table texting, the solution offers a wealth of future enhancements, such as voting, for example, on which video to show next.
 
Jérôme Hérard, Managing Director, L’île des Médias, comments, “Such technology could be very interesting for a lot of applications. The ability to send text messages through a mobile phone and to display them using a BrightSign offers a really cool, simple and smart way to update text content. It can bring interactivity to all kinds of digital signage installations.”