Integrated Digital Signage Measurement Platform

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Singapore-based 1-2-1VIEW has launched the Playscreen, an all-in-one platform that combines digital signage and audience measurement in a single screen solution.
 
The Playscreen was produced as a plug-and-play, single packaged solution to provide greater ease of installation for integrators and provide a simpler pricing structure for customers as came as a single unit without complicated variables such as optional cameras and high costs of installation. The quick deployment feature prevents hidden costs that may come with integrating audience measurement with digital signage and ensure predictable deployment timelines. The screens sizes are offered at 19”, 22”, 32”, 42” and 52”.
 
The Playscreen is equipped with a camera to run 1-2-1VIEW’s distinctive InterFaceTM audience measurement solution to detect male and female viewers as well as viewer age groups. This provides precise information on viewer demographics for advertisers and helps media owners plan optimal media placements.
 
As an integrated solution, the Playscreen takes advantage of 1-2-1VIEW’s advanced digital signage software, offering user friendly drag-and-drop scheduling features and media file previewing with powerful network control features such as global and regional time zone settings, instant and delayed messaging as well as pro and consumer channel content distribution.
 
Similar to 1-2-1VIEW’s media player-based solution, the platform offers customisable screen zoning options including weather, RSS news feeds, scrolling text messages and clock function. The unit is also supports screen resolution of 1920 x 1080p and is capable of playing all common video file and HD video file formats, flash files and static image files.