Imperative Group Extends Services to US

Printer-friendly version

Imperative Group, a European independent digital out of home network development and communications agency, has announced the extension of its services to North America with the appointment of three experienced US based associates.
 
Imperative provides a range of services to help retailers, landlords, media and technical businesses connect, develop, innovate and communicate their digital retail and out of home media projects in order to deliver end user value and competitive advantage.
 
Their network development services currently include business case development, proof of concept studies, new product development, project and insight management. Communication services include the creation and delivery of bespoke marketing and business development strategies, public relations and orientation, strategy & development workshops.
 
The appointment of US-based Bill Collins, Laura Davis-Taylor and Michael Mascioni to Imperative's existing team of ten UK and European associates will enable the business to extend its portfolio of skills, talent and resource to customers in verticals in Europe and North America.
 
"It is the right time to widen our reach and associate ourselves with like-minded and experienced people wherever they maybe. Our clients, who amongst others include Scala, Premier Retail Networks, BTiNet, Sony Professional Solutions Europe and POPAI are international organizations which reflects a market that is increasingly internationalizing in its ambition and capability. Our response in offering this genuinely independent international service will enable us to help our customers achieve more in more places through a single management point" said Chris Heap, Managing Director, Imperative Group.
 
"Emerging technologies such as gestural, mobile, augmented reality and holographic technologies have started to impact the digital out-of-home market and will likely have a profound effect on that market in the near future. Already, they have often had a significantly greater marketing impact than traditional digital signage and especially traditional advertising" commented Michael Mascioni. "The Imperative Group is well positioned to assess strategies for effectively exploiting these dynamic technologies and I look forward to working with them."