Imperative and invidis Partner

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Two digital signage consultancies have partnered to offer consulting, go-to-market and project support services for retailers, media agencies, brands and technology providers.
 
Imperative Group and invidis consulting announced the partnership at the Munich Digital Signage Conference on 21st October 2009. Both businesses operate across Europe and the Middle East. Imperative has recently extended its services to the US.
 
Together, the alliance offers a wider set of skills, competencies and know-how through a simple management point. The eight step process which forms the basis of their core service portfolio is as follows:

1. Orientation: providing a full suite of early stage evaluation tools for customers and their stakeholders looking to develop digital networks or associated products and services
2. Business intelligence: providing a comprehensive suite of analytics services which includes market, process and competitive analysis, best practice, costs and revenue options.
3. Project mapping: a systematic identification & assessment of all key areas, components, processes and outputs. These inform the final product and its composition, approach, operational capability, measurement method, Key Performance Indicators (KPIs) and financial modelling.
4. Project qualification: a formal process of engaging internal and external stakeholders with the project map to assess favourability, commitment and feedback for the purposes of validating the project and/or business case prior to signoff.
5. Operational: providing a single-point of responsibility for the sourcing, procurement, building, delivery, management and billing of all facets of capital, operational and people resources required to deliver the project.
6. Strategic communication: providing clients with access to a range of proprietary PR, marketing and media channels across EMEA and North America by virtue of the alliance’s industry, media and journalist relations, contacts & associations.
7. Face to face promotion: the organization of a range of physical events including trade shows, road-shows, conferences and roundtables to support product launches and product developments to help the market understand its value, where it is best demonstrated face to face.
8. Thought leadership: a process of assimilating complex technical, media or commercial products and services into accessible and digestible formats. This will improve access & understanding of the subject matter using opinion forming channels such as white papers, articles, opinion pieces and speaking engagements on the European & US circuits for example.

“In forming this alliance, we can help our customer’s conceive, manage and deliver digital signage projects that create viewer value and returns measurable benefits to the brand through managed, measured and accountable practices. We then add exceptional value by applying the talent of our international network of knowledgeable retail media and digital out of home experts to help us achieve the best possible results for our clients and their customers” said Chris Heap, Imperative Group’s Managing Director.
 
“This alliance brings together two complementary businesses with shared values and working principles. I believe this offers real value to the marketplace in terms of the talent, knowledge, process and operational practices we can bring to bear for prospective or existing clients in the digital signage and out of home markets whether they be in Europe, North America or the Middle East” said Florian Rotberg, Managing Director, invidis consulting.