Healthy Viewing

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Expanding digital signage company Amscreen has today announced a campaign with the Health Lottery that will see them promote the new draw across their forecourt, neighbourhood, WHSmith and healthcare networks.
 

The network, which has a weekly audience of 25 million, will screen content for the UK's Health Lottery on Fridays and Saturdays ahead of the weekly Saturday night draw on ITV and Channel Five.
 
Amscreen will promote the £1 tickets, 20p of which is donated to the People’s Health Trust, which aims to raise £50 million a year. Players of the Health Lottery have the chance to win a range of guaranteed prizes from £50 up to the £100,000 jackpot.
 
The campaign is promoted in real-time using the company’s ‘plug and play’ technology and, with screens positioned at the till point, the network provides perfect sales activation, driving sales in store.
 
Martin Hall, CEO of the Health Lottery said “It’s great to have Amscreen on board to raise awareness of the Health Lottery. With their extensive network across Great Britain, it is sure to promote the lottery and help raise money for worthy causes.”
 
CEO of Amscreen, Simon Sugar, said “We’re pleased to announce this campaign with the Health Lottery. Advertising on our network will generate consumer awareness around the draw and drive sales in store. It’s an exciting project to be involved in and it sees us further establish ourselves in this industry following our recent deal with the French Lottery.”