HD Digital Signage for US Arena

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Magenta Research and Sony Systems have upgraded the American Airlines Arena to high-definition video broadcasting. The American Airlines Arena, home to the 2006 NBA Champion Miami Heat, is just one of many other arenas that are converting their existing audiovisual delivery and presentation infrastructures.
 
One of the major areas to be reworked at this arena was the Bacardi Grand Entrance, one of the main arena entrances.  The Bacardi Grand Entrance features a three-story high projection wall that is fully configurable. The Sony displays are programmed with Sony’s proprietary Ziris software system and include signal extension provided by Magenta’s high-definition MultiView XRTx and AK600’s. The MultiView components enable high-definition analog audiovisual signals to travel over UTP cable to distances of 2,000 feet without repeaters or degradation of quality.
 
The Dewar’s Suite Level is another area that has been rebranded. The display screens in this area highlight the Dewar’s brand using interesting video configurations. These cutting edge high definition screens are also run by Sony’s software in conjunction with Magenta Research’s MultiView Series high-definition video extension technology.
 
One of the biggest challenges was bringing the arena’s flat panel displays up to cutting-edge high-definition standards.  The Miami Heat identified and procured the solutions needed to update their signage system through their partnership with Sony Systems.   The new equipment includes Sony’s Ziris software and displays, which provide content in resolutions over 1080p, as well as high quality images for large video wall installations.
 
As the displays were located at substantial distances from the control room, they required a signal delivery solution to insure the transmission of the high-definition 1080p content without degradation. An integral part of the total solution was Magenta Research’s MultiView Series transmitters and receivers. Magenta Research’s MultiView Series high-definition video extension technology enables high-definition audiovisual signals to travel distances of 2,000 feet over CAT-5 (UTP) without degradation of quality or introduction of delay. The distance capability combined with zero-latency delivery makes the MultiView system a good choice for video wall deployments.
 
"We were interested in creating an impressive digital display for our Bacardi Grand Entrance and Dewar's Suite Level elevator landings. We decided to use Sony's Ziris Canvas digital signage solution to create dynamic video walls. We needed to distribute the signals in a cost effective manner but still retain high-quality high-definition video. When we approached Sony for their preferred solution, they recommended consulting with Magenta Research and stated that they had used Magenta Research products in the past with great success. We are very happy with our installation and would use their products in future projects," said Javier Caballero, Manager, Broadcast Services, The Heat Group, American Airlines Arena.