Financial Times Deploys DS

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The Financial Times is using digital signage across London.

Digital signage company Amscreen has announced a deployment with the Financial Times which will see Amscreen’s close proximity signage units showing the latest FT content at key retail locations across London.

The screens, typically positioned above recently launched FT newspaper stands, will aim to drive awareness of content within the paper. The content is being governed and funded by the FT and will include breaking news as well as the latest comment and analysis, demonstrating how the FT continues to invest in its print product.

The FT will utilise Amscreen’s bespoke ‘plug and play’ technology, which allows screen content to be updated remotely and in real time without the need for extra cabling or IT infrastructure on site.

Greg Zorthian, President of the Americas & Global Circulation Director, commented: “The FT prides itself on providing readers with niche, global content 24/7. Highlighting what is underneath the cover at key retail locations helps showcase the quality of our journalism to a wider audience and brings the FT experience to life to new and existing customers.”