DS Helps Avoid Traffic Jams

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Now digital signage is even being used to ease traffic in the Netherlands.
 
In Eindhoven, the Netherlands, Rijkswaterstaat (Dutch road administration) and Koninklijk Horeca Nederland (Dutch Royal Catering Establishment Industry) are to use PADS digital signage software developed by Net Display Systems to decrease the traffic jam problem in the Netherlands. By providing real-time traffic and public transport information to visitors to amusement parks and catering establishments they expect a better dispersal of traffic.
 
Displays with traffic information are being placed at the exits of a large number of amusement parks, zoos, road restaurants and conference centres – a total of two hundred screens across the Netherlands. These displays show the real-time traffic jams and/or train delays. When there are traffic jams in the surrounding areas of participating locations an interesting alternative can be offered to prolong the visitors stay –for example a ‘rush hour menu’ at a special price. The ‘rush hour menu’ has to stimulate visitors to stay longer at the location when there are traffic jams or train delays, thus creating a better dispersal of traffic.
 
“This project is a typical example where digital signage can show its added value,” said Arthur Damen, product manager of Net Display Systems.”By displaying information relevant to a specific location, visitors can make a deliberate choice: join the traffic jam or postpone the departure for a while and make use of the offered alternative.”
 
Every location will be monitored from one central place in the Netherlands and managed from a distance. A big part of the content can, however, also be determined locally. Besides the traffic information they can locally decide to, for example, display train departure info from the local train station, a page with real-time weather information, a service page and/or their own webpage. The implementation of the PADS software is being performed by Dutch partner Infoscreens.