Digital Network in Over 6,200 Stores

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Digital Display Networks will provide a digital signage network for 7-Eleven, a convenience retailer in the US and Canada.
 
Once it has been rolled out, 7-Eleven TV is expected to reach an estimated 190 million monthly viewers. Content on the network will include national and local entertainment, news and weather, as well as content tailored for convenience shoppers.
 
The network will also screen messages for 7-Eleven’s proprietary brands, in-store and out-of-store brands, and promotions.
 
Each store will have two high definition LCD screens fitted with directional audio. The roll-out should be completed by the end of 2010.
 
"7-Eleven TV marks a new generation of advertising for us and will complement our external advertising programs," said Kevin Elliott, 7-Eleven's senior vice president of merchandising, marketing and logistics. "Communicating to customers directly in-store will enhance our effectiveness in promotion and trial of our foodservice offerings, proprietary and private-label products."
 
"Digital out-of-home networks are an emerging platform that deliver content-rich promotional messages at point of purchase," says Thomas L. Harrison, chairman and chief executive officer of Diversified Agency Services, Omnicom Group Inc.
 
"The creation of 7-Eleven TV, with its ability to reach some 190 million consumers monthly in more than 6,200 7-Eleven stores, truly establishes the relevance of this advertising medium as a vital channel for brands seeking to engage shoppers and effectively motivate them to purchase."