DigiShow Adds Quividi Measurement

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Future Software has integrated audience measurement and targeted content triggering with its flagship DigiShow product range.
 
Quividi's VidiReports audience measurement application is now integrated withthe UK-based manufacturer of the DigiShow digital signage products. Advanced features now include media and end-point synchronisation, interactivity and audience measurement.
 
"Many of our developments are in retail environment and it is important to advertisers that their messages are seen by a target demographic", explains Chris Fulton, managing director of Future Software. "We can now schedule content based on the dominant demographic in a store over a particular period".
 
Future Software is able to provide customers with full reporting suite of audience data so that operators can demonstrate the effectiveness of a campaign. Viewer demographic, attention time, dwell time and 'opportunity to see' (number of potential viewers and aggregated footfall in front of a given screen) are provided in chart form or as tabular reports.
 
The DigiShow digital signage platform can be tailored to trigger specific content on predetermined events, such as playing a specific advertisement based on the majority gender in front of the screen.
 
Olivier Duizabo, CEO of Quividi said, "We are delighted that Future Software have integrated VidiReports into DigiSHOW. Their digital signage product range has been enhanced with tools for increased accountability and relevance, which are increasingly important in this competitive economy."