Film Stars

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The U.K.’s first fully interactive digital poster network in 20 cinemas foyers has just been installed in Empire, Showcase and AMC Cinemas in Britain.
 
The screens are owned by Tangibal Media and installed in the cinemas on an advertising revenue share basis with Pearl & Dean. The screens themselves have highly advanced interactive digital media capabilities and are able to handle very complex and groundbreaking media campaigns. 
 
They feature multi-touch functions, built-in motion sensors, heightened reality capabilities, video and photo functionality, links to social media networks and email and the ability to report back on how many people viewed and engaged with the advertisements.
 
The network launched recently with its first campaign from mobile network operator O2, allowing viewers to touch the screens and pick from a selection of videos.  A further 15 screens for the UK are currently being produced, signifying increased investment in this growing style of out of home advertising.