Business Class

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Out of home advertising company Eye has launched a network of digital screens positioned in airport premium flyer lounges across the UK.  Their Business First network reaches high value premium air travellers through a series of 12x70 inch portrait format digital screens in direct proximity to business lounges.
 

Advertisers can take advantage of this targeted opportunity to message 1.6 billion business passengers via the latest digital display technology.
 
The first Business First networks are launching Gatwick, Manchester, Stansted, East Midlands and Belfast International airports, and are planned to roll out another 70 units specifically at Gatwick, Manchester and Stansted.
 
EYE has secured a number of mainstream brands to launch on the Business First network including UK television network ITV, the Rugby World Cup, Sony Vaio and IBM. advantage of the new network.
 
Research indicating that 85 per cent of Business Flyers are open to finding out about new products and services while they’re at the airport, gives potential advertisers access to a  typically hard to reach audience. 
 
The advanced technological capabilities of the sites offer advertisers more campaign flexibility and creative scope, and with dwell times typically longer amongst business passengers relaxing in lounges, gives even more opportunity for campaign success.