Art Attack

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Ocean Outdoor, the boutique digital outdoor media owner, has teamed up with Brand Republic to launch The Art of Outdoor Digital Competition challenging the industry to create the most innovative work in digital outdoor advertising, including full motion, subtle motion and interactivity.
 

Ocean is inviting submissions from the creative community, with the opportunity of winning a share of a £300,000 prize fund, as well as a chance for their work to be showcased at four of Ocean’s leading digital outdoor locations: Eat Street Westfield, Holland Park Roundabout, The Two Towers and Axis @ The Hacienda, Manchester.
 
A film of each entry being screened live at these locations will be featured on a dedicated website, artofoutdoor.com where the public can vote for their favourite. The top 10 will then be judged by a panel of industry experts and winners announced at an awards ceremony to be held in October. Entries can be submitted now and the competition closes on the August 26.
 
Tim Bleakley, CEO of Ocean Outdoor said: “Last year’s winner for BA by BEING created the world’s first live interactive digital billboard connecting the West Indies with Westfield. Like all groundbreaking work it required a strong idea that specifically utilised the medium and the environment and a brave client.
 
The work generated global PR and was shortlisted for three Cannes Lions awards. This work has helped stretch the creative boundaries for DS. I hope we can inspire more groundbreaking work this year.”