Aquariums Install DS

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The London Aquarium adds digital signage to complement their fish.
 
Part of the Merlin Entertainments Group, the recently refurbished Sea Life London Aquarium is home to one of Europe’s largest collections of global marine life and the jewel in the crown of the group’s 28 Sea Life attractions in the UK and Europe. Situated on London’s South Bank, Sea Life champions the cause of marine conservation, through education, awareness and, wherever possible, direct action.
 
BrightSign media controllers are delivering compelling messages about marine biology and conservation at the Sea Life London Aquarium, which re-launched in April 2009 following a multi-million pound refurbishment. Eighty of the BrightSign HD110 units provide interactive looping signage, primarily as electronic labels on tanks that are home to thousands of marine mammals, fish, turtles, seahorses and octopuses.
BrightSign players are delivering the same benefits at other Sea Life attractions throughout Europe, including 15 BrightSigns at Legoland Germany and 30 of the units in Sea Life Portugal.
 
Each controller drives an HD LCD display built into a bespoke metal enclosure; designed, integrated and installed by audiovisual experts Digital Antics. The fish-tank label display is divided into two zones. A narrow menu area shows images of all the species in the particular enclosure whilst the majority of the screen gives visitors a detailed profile of each sea creature in turn. At pre-set intervals of time, the BrightSign driven digital signs highlights a different fish in the tank. The display enhances the learning experience by providing interesting details on its life and habitat in stellar HD image quality that rivals the live fish exhibits themselves.
As well as outstanding image quality, the BrightSign player’s zones feature offers a rich and vibrant display of multiple impressions on a single screen. Full screen and multi-zone screen playlists are easy to create using the included BrightAuthor software application, helping to ensure an informative and fun learning experience for visitors of all ages.
 
And, with 750,000 visitors each year coming to Sea Life’s premier UK attraction, BrightSign’s signature reliability will inform and entertain them non-stop, every day except Christmas Day, for years to come. The players’ all-solid-state platform and its slim, robust operating system are designed specifically for digital signs rather than complex PC applications.